What’s it all about?
Do you have a love-hate relationship with words? Nothing is worse than staring at a blank page. Well, getting your work back covered in red pen is a little worse. But don’t worry. Great writing skills can be taught, which is why this class will teach you how to write searchable, bold and hardworking content that will make your audience stop and take notice. If you’re a newbie writer, university student, communications professional or just want more people to open your emails, then this class is for you!
What will we cover?
In this class you’ll learn how to:
- Identify the purpose of your piece
- Discover your reader’s pain points
- Write a read-me-now headline
- Include a click-worthy call to action
- Edit for grammar, punctuation and SEO (search engine optimisation)
- Make your piece look good on the page
Who will be teaching?
Rachel Kurzyp is a copywriter and marketing consultant. Over the last 12 years, Rachel has helped small businesses, global brands and NGOs across six continents become known, profitable and attract their ideal clients. She speaks regularly at events on everything communication, writing, and marketing related and loves running her own workshops a few times a year. Rachel also teaches media and communications at a Melbourne-based university and has been featured in publications including The Age, The Guardian, SBS, The
Big Issue and Frankie.